Search Engine Optimization, (SEO) is only a part of the total formula when designing a website. It is critical to consider both the visitor to your website and what search engines (google, bing, yahoo, etc.) require to rank your web page against all your competition. Both are equally important. The most beautiful, most informative web page in the world is of little use if no one can find it. Conversely, a website that ranks on page one of the SERP’s (search engine result page) is worthless if visitors do not find the information they require and are totally unimpressed and move on.